Protect the Future May24

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Protect the Future

We seem to have reached a tipping point when it comes to consumption and sustainability. As consumers become more aware of their impact on the environment, the green product industry is becoming more mainstream.  All this activity will bring the reality of the next century with the vision of a healthy ocean. This dynamic market expands globally and targets eco-conscious individuals from large urban cities to small beach towns. Regardless of where we live, our actions impact the oceans.

Tote bags are used by thousands of people in metropolitan cities such as New York, where people have to carry what they buy. Tote bags are a better alternative to using plastic bags when shopping. Plastic contains toxic chemicals that mammals and birds mistake for food. They are exposed to these toxins and choke or starve to death. 100,000 marine mammals die a year from eating plastic. Marine litter is 60-80% of plastic (90-95% in some areas). Plastic bags are being banned around the world from New Delhi, India (city of 14 million) to the Kingdom of Bhutan. In 2008, China banned the use of thin plastic bags, and eliminated 40 billion bags in the first year. Ireland placed a fee on plastic bags and reportedly reduced consumption by 90%.

According to a 2006 report from the U.N. Environment Program, every pound of plankton in the central Pacific Ocean is offset by about 6 pounds of litter. The report adds that every square mile of ocean is home to nearly 50,000 pieces of litter, much of which tends to harm or kill wildlife that either ingests the plastic or gets trapped in discarded netting, which is just as common in the Northern Gyre as discarded soda bottles.

Ocean Lifeline Protect the Future